Priorities and Means of the European Union’s Communication Strategy: Successes and Challenges

  • Marta Hernández Ruiz Universidad CEU San Pablo
DOI: https://doi.org/10.18543/ced-59-2018pp141-174
Keywords: communication, European Union, DG COMM, European Commission, European Parliament

Abstract

After the rejection of the Constitutional Treaty, as a result of the referendum in France and the Netherlands, the European Commission and the European Parliament have led the strategy to improve communication between the European Union and its citizens. The purpose of this article is to study the EU communication strategy regarding three main aspects: The objectives that the European institutions have designated as priorities in terms of communication, the organizational structure that the European Commission and the European Parliament have chosen to achieve those objectives and the budget that the EU institutions have allocated for their respective Directorate-General for Communication. This method makes it possible to study the communication strategy as a structure. It is based on the premise that the three main aspects must be coherent with each other in order to achieve an efficient strategy. Finally, pragmatic improvement proposals will be made, according to the conclusions reached in the aforementioned.

Received: 5 April 2018
Accepted: 7 June 2018
Published online: 31 October 2018

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Author Biography

Marta Hernández Ruiz, Universidad CEU San Pablo
Marta Hernández Ruiz is a researcher at the Institute for European Studies-CEU San Pablo University. Professor of ‘The Mass Media and Globalisation’ in the Master in International Relations of the same university. PhD in European Studies (Cum Laude and International Mention) (2017) and Master in International Relations (2012) from the CEU San Pablo University. Graduate in Journalism from the University of Seville (2011).
Published
2018-10-31
How to Cite
Hernández Ruiz, Marta. 2018. “Priorities and Means of the European Union’s Communication Strategy: Successes and Challenges”. Deusto Journal of European Studies, no. 59 (October), 141-74. https://doi.org/10.18543/ced-59-2018pp141-174.
Issue
No. 59 (2018): The European Crisis of Politics: Ethnoreligious Pluralism and the Rise of Radical Populism and Far-Right in Europe
Section
Other Articles

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