El Servicio Europeo de Acción Exterior: un reto comunicativo para la diplomacia pública de la Unión Europea
Abstract
This article analyses the EU’s public diplomacy in the context of entry into force of the Lisbon Treaty and the establishment of the new European External Action Service (EEAS). It focuses on the messages of EU public diplomacy in terms of identity projection and value diffusion, as well as on the organization and practices of EU external communication. A first main argument is about the continuity and potential change of EU public diplomacy, as the changes foreseen with the institutionalisation of the EEAS have not yet materialised. A second main argument is the challenge to EU public diplomacy to convey its core message of the EU as being a qualitatively different normative actor and model for structural peace, when the EEAS in fact implies a movement towards an increasingly efficient defence of EU material interests and a euro-nationalist vision of the EU as an international actor.
Published online: 15 April 2016
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Last update: 26/10/2026
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